Apr 10
25
by Julie Broad
It all began with a call we received from one of our little yellow letters that we sent out. And today it’s a tangled web that might have a couple of good opportunities at the bottom … or it could just be a giant mess that will waste time, energy and money to solve.
I tried to keep it as simple as possible … but the story has been developing over 3 months and it’s pretty complicated. Check out the video and put on your Sherlock Holmes thinking cap and let me know if you think there’s a deal and what the mystery is here (or how we would get to the bottom of it).
Enjoy!!
Oh, and for the folks who have been asking for a full yellow letter campaign update – it’s coming. We have picked up our second property from the campaign now and are going to mail the same list again starting in May. We’ve also expanded our marketing efforts to include bus bench ads, magnets, and flyers.
The property on “Melon” that I talked about in the video was the start of the blog post “What’s Missing in the Kitchen“.
Image Credit © Sukmaraga | Dreamstime.com

