The Mistake Starbucks Made And What Real Estate Investors Should Learn from it

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The Mistake Starbucks Made and What Real Estate Investors Should Learn from It

At the Toronto Investor Forum this past weekend, Cary Mullen, downhill skiing world record holder and now real estate developer, said “The prize is at the other side of your fear“.

Very few of us push past that fear to get to the prize.

The things that have scared me the most have all been the things that were ABSOLUTELY the best things I have ever done.

A few of the things that had me absolutely shaking in my boots but I did them anyway include:

  • Buying  my first investment property,
  • Back packing through Central America alone and without knowing any Spanish,
  • Quitting my job and stepping out on my own to run Rev N You and focus on our investments,
  • Walking down the aisle and into marriage,
  • Getting on stage in front of 400 people at the 2011 Toronto Investor Forum (I’m actually rather shy and not that comfortable when attention is placed on me so that was a big deal!).

Every single thing I mentioned above came with great risks. The key thing I looked at though is WHAT KIND OF RISK am I taking? Traveling through Central America did have some physical risk – especially when I didn’t speak the language. And yes, buying my first property and quitting my job also came with some financial risks, but the reality is that neither choice was going to ruin me forever even if it was a bad one.

The risks I feared the most were the SOCIAL AND EMOTIONAL risks.

When I stepped on the stage in front of 400 people at the Investor Forum last year I was afraid people would not like me or they would think what I said was stupid. I didn’t fear death. I did not even fear things being thrown at me on stage if I bombed.

When I quit my job I wasn’t really afraid of not having the income – I was afraid that it would not work out and I would have to crawl back to the working world, embarrassed that I couldn’t make it as an entrepreneur.

Most of us aren’t fearing something that will kill us, we’re fearing the social embarrassment of failing.

Here’s the good news:

YOU ONLY FAIL if you quit.

As long as you’re committed to making it happen you have nothing to fear. You will not fail. So first of all, commit to yourself that you will KEEP GOING. Now, you can rest assured you will not fail.

Now let’s address the fear that you’ll make a mistake.

YOU ARE GOING TO MAKE A MISTAKE. I promise.

We make mistakes ALL THE TIME … still after $10,000,000 in real estate deals (probably more but I don’t add it up anymore) we are still learning new things. We haven’t seen it all. We haven’t done it all. We are always discovering better ways to do what we do – and usually we discover that through something that didn’t work.

Mistakes make you better. Of course, you have to reflect and learn from your mistakes but if you do that, and focus on what works and avoid what doesn’t you will get better and better. And while I believe firmly in having a good coach by your side and in following a proven process – the best way you will learn is to DO, SCREW UP, and IMPROVE.

Some of the best things in our world have come out of a mistake. I am sure you’ve heard of how we got Post It Notes? That was a mistake … chemist Spencer Silver was trying to create a stickier more adhesive glue. It didn’t work, obviously. Then his colleague Art Fry started using them for sticking bookmarks into books. Today’s Post It Note would not exist if it were not for the mistake of Spencer Silver.

Starbucks was not a success at the start either.

The first store didn’t even sell coffee! If you’ve been to the flagship store in Seattle you’ll notice it’s different than the other stores of today. It sold herbs, beans and teas. It also sold coffee equipment. It didn’t have espresso. It wasn’t until it was sold to Schultz, rebranded and adjusted to focus on selling espresso that it took off. But the Starbucks of today may not exist if it were not for the founders of the first Starbucks who began!

Seth Godin, in his latest book ‘Poke the Box‘ says this about Starbucks:

But what if the “wrong” Starbucks had never been built? What if Jerry and his partners had said “Well, we’re not sure if this bean thing is going to work, so let’s do nothing”? Without Jerry Baldwin and his flawed idea for a coffee bean store, there’d be no Frappuccino. One led to the other by the usual rout, which is never a straight line.

So my message to you today is simple! Step up … step out … and START. You never know when you’re going to make the BEST MISTAKE OF YOUR LIFE! It just might be today.

And of course, if you want help, support, and steps to follow, we have your back. Reach out. There’s a reason I have continued to get on big stages despite an ongoing fear that the audience won’t like me or won’t like what I have to say …  I am driven by a desire to help! And I would love the opportunity to help you if you’re ready to kick it into gear!

 

 

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